Build Your Business

5 Cyber Security Tips for Your Business

Cyber security is a topic that is discussed often times too late. Many business owners do not realize that one of the biggest security threats they have is right in front of them—their employees. When thinking about security, business owners need to look inward, not outward for their first line of defense. 1. Authentication management…

Building Your Own Brand and Maintaining it Across All Media

Your brand is your company’s personality. That is why it has to be memorable and consistent. It is a combination of the logo, the type font, the colors, the price and the service. For instance, mention a product brand like Ikea. They are known for their consistently low priced, modern furniture. The best brands make…

Insuring Santa Claus

(Click to image to enlarge) Insurance Market Source examined Santa’s unique risk exposures and determined even Saint Nick can find the insurance coverage he needs by working with the right partner.

You may be selling insurance, but are you really?

Last week a friend of mine had to make an insurance claim and he called to ask if I had referred the insurance agency to him. No, I hadn’t. But, he couldn’t remember his agent’s name and his office had moved so his files were “in transit.” This has happened to me too and led…

Tap into the Power of Social Media

Insurance Market Source turns to Jennifer Grazel, LinkedIn’s director of global vertical marketing — financial services, for insight into using social media to promote the “Brand of You.” As director of global vertical marketing—financial services for LinkedIn, Jennifer Grazel focuses on effective social media marketing techniques for professionals in the financial and insurance sectors. She develops,…

Stop Using Unusual Words

Like most business people, you write more than you think you do, even if it is just the draft of a speech. Whatever you write—an ad, a proposal, a letter or a speech—it says a lot about you. The more good things it says, the more persuasive it is. Naturally, the more persuasive it is,…

Back in Business

Revitalized residential and commercial real estate markets present fresh opportunities to stake out new ground Any discussion of the state of real estate liability coverage in 2016 inevitably conjures comparisons to the halcyon days of 2006, when new buildings were rising on speculation alone and first-time homebuyers with modest incomes were qualifying for bloated mortgages,…

4 Steps to Writing a Professional Marketing Plan

When you Google search “What is a Marketing Plan?” you get 174,000,000 results! Let’s take a shortcut and use the first: mar·ket·ing plan a comprehensive blueprint which outlines an organization’s overall marketing efforts A marketing plan should be your road map toward reaching your business objective. Please note that “objective” isn’t plural. There is only…

Marketing to Millennials

Adjust your marketing approach so it resonates with Millennials. Who are these Millennials, anyway, and what makes them tick? These are questions marketing professionals like me wrestle with every day. Personally, I think of them as a fourth generation that we have to account for, often alongside the other three generations. We have never faced a…

E-Mail: It’s Cheap. It’s Fast. So Beware.

E-mail is attractive, but it can be a money pit if you are not careful. Maximize your return on investment (ROI), increase client loyalty, drive sales, and improve tracking and feedback. While e-mail marketing has a lot of excellent benefits, new client acquisitions may not be one of them, especially for small businesses. Growing the…